Head&Shoulders Sochi 2014 activation


WOW Hockey events at top Russian cities: series of events in Top Russian cities closely linked to online participate in the event in your city and boost Malkin's confidence participate in an online video contest and win a coaching session with Malkin/tickets to Sochi



Easy participation: H&S shoots a glorious video for each participant.

Easy sharing: all videos uploaded to VK application gallery.

WOW final video to be promoted during the Olympic games.



Over 60 videos were shooted during 4 weeks of the activation.


Show your support and help Malkin get ahead via personalized card tool.

Record your own support video at the stadium (Augmented Reality).



The final video consisted of the best moments shooted during the activation before the games.


Agency: Saatchi&Saatchi Russia